Unlocking Hotel Profits:

How a Property’s DNA Impacts GDS Bookings

This report from Onyx CenterSource and Skift explores how specific hotel attributes such as brand affiliation, location, and age influence GDS booking performance and agency commission share. This article breaks down why branded, centrally located, and newer properties tend to outperform others in agency-driven channels. It also outlines strategic takeaways for both hotels and travel agencies looking to strengthen partnerships, drive more bookings, and maximize returns through the global distribution system (GDS).