Whether you’re shaping next year’s corporate travel program or refining your hotel distribution mix, data can help give you the edge.
As the hospitality industry enters the critical window of RFP season, commercial teams across hotels and travel agencies are deep in analysis mode: assessing past performance, identifying gaps, and planning smarter for the year ahead.
At the center of it all? Data. In a climate where expectations are rising and resources are tight, actionable insights into traveler behavior, booking patterns, commission fulfillment, competitive and partner performance can sharpen your strategy and strengthen your negotiating position.
Across the hotel–agency ecosystem, platforms like OnyxInsights are helping commercial leaders navigate this complexity by surfacing trends that might otherwise go unseen: underutilized partners, missed commission opportunities, shifting lead times, or payment patterns that signal risk or reliability.
For Hotels: Translate Performance Data Into Commercial Wins
Hotel revenue and distribution teams often manage RFPs alongside budget planning, making this the perfect moment to let data guide decision-making.
Consider how analytics can help:
- Spot overlooked revenue windows
While high-demand nights may offer limited room for rate increases, identifying off-peak periods with growth potential can drive meaningful gains. - Understand agency booking behavior
Who books early? Who fills last-minute space? Who brings guests who upgrade or extend their stay? These signals help sharpen partner prioritization. - Use payment reliability as a differentiator
If your property consistently pays faster than average, that trustworthiness can be a valuable part of your RFP story. - Address silent leakage
Data can highlight bookings from agencies with no active agreement in place—revealing opportunities to convert passive business into intentional partnerships.
For Agencies: Use Insight to Advocate for Clients—and Yourself
Agencies managing hotel programs need to show their value – not just in rate savings, but in smarter supplier selection and improved traveler experience.
The right data makes that possible by helping you:
- Evaluate supplier performance across multiple dimensions
From ADR and volume to commission reliability and yield earned, get a full picture of how hotel partners are delivering (or not). - Identify seasonal or geographic blind spots
Back your expansion plans with actual booking trends—not just anecdotal gaps. - Strengthen your negotiation story
Whether you’re advocating for better rates or stronger terms, data can provide the evidence you need to drive meaningful conversations. - Demonstrate holistic value
By combining insights around traveler behavior, booking composition, and spend patterns—with benchmarks against broader industry performance—you can move beyond rate-based metrics to show how your program delivers smarter supplier choices, improved traveler outcomes, and above-market results.
A Smarter Season Starts With Better Visibility
RFP season isn’t just a contractual exercise; it’s an ongoing strategic opportunity. The right insights allow both sides of the value chain to align more intentionally, reduce friction, and build stronger, more predictable partnerships.
OnyxInsights is one of the tools helping industry leaders do just that, by offering clear, actionable data and recommendations that turns performance into progress.
Because smarter decisions start with smarter data.